PPC advertising offers a unique opportunity to :
- Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
- Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
What’s included in PPC Services?
- Keyword Discovery and Selection
- Ad Text Creation
- Help with Optimizing Landing Pages
- Bid Management
- Conversion / Call / Sales Tracking
- PPC Monitoring & Reporting
PPC Services and Campaign Management Strategy
Strategic Keyword Recommendations
Our PPC experts will use professional tools to do an extensive keyword analysis for your business, identifying those keywords that will give you a larger number of enquiries. Very often, those keywords go beyond the obvious and you have options that you'd never even thought of!
Our PPC expert will bid only on keywords that are likely to give you great ROI. Bids are monitored closely with an emphasis on keywords that are most targeted yet least competitive.
In a PPC campaign, a compelling title and description is as likely to get you clicks as an effective keyword. Our in-house content writers write advertising copy that is catchy and effective.
All campaign reports are regularly documented and shared with clients, as part of our PPC management. ROI is monitored closely and the campaign is tweaked according to trends in the report. Performance data for all keywords can be viewed by clients including click through rate, ROI and traffic reports.
Choose the Right PPC Services Company!
With pay per click advertising you will only want targeted traffic because every click on your ad costs money. And therefore, it is very easy to blow your budget on a poorly managed PPC Campaign if you’re not working with a reliable PPC Services Company. The most common mistakes advertisers make is that they:
- Target very general keywords
- Don't target the right breadth of keywords
- Write ad copies that are not in sync with landing pages
- Bid more than is cost effective and
- Don't give adequate attention to the target website.
PPC management is a detailed process which requires a lot of research and analysis. It's imperative that you choose a PPC Agency that offers professional Pay Per Click Advertising and will get you the maximum Return On Investment (ROI).